10 things you should know about Martini

1. MARTINI & ROSSI was founded in the 1863 in Torino in Piemonte in Italian, translates as ‘the foot of the mountain’. It is a land blessed with natural abundance. The rich, fertile soils of the foothills and plains at the base of the Alps produce a variety of aromatic herbs and the cooler gentle climate also makes for delicately balanced light wines. The nearby port of Genoa, one of the biggest trading centres at the time, also provided an endless source of exotic spices from the across the world. Combined together, these factors gave birth to a vibrant vermouth industry based in Turin.

2. Martini is associated with the utmost glamour – Charlize Theron, Sharon Stone and Gwyneth Paltrow have all lent their faces to advertising campaigns. The company was not, however, born out of money, privilege and style: it started from far humbler roots.

3. The early years for Martini & Rossi was a whirlwind of success with exports reaching as far a field as Argentina, Brazil and Egypt. A crucial part of this success was the recognition that was given to our original recipe In the latter part of the 19th century wines and spirits from all over the world competed in the grandest international exhibitions, aiming to achieve the highest accolades. At Philadelphia, Melbourne, Alexandria, Bordeaux, Paris, Antwerp and Vienna, Martini came away with the top honours Amongst the dozens of vermouths that were made in Italy at that time Martini soon became the most decorated of all with a quality and reputation surpassed by none.

4. Martini vermouth is still made in Pessione, at the same site Alessandro Martini and Luigi Rossi established in 1863. When the partners started building, Pessione was a small village, but now it has grown into a town with many of its inhabitants working directly or indirectly for Martini. The plant has also grown with building-after-building now occupying a vast site and more than300 people employed on production alone. Modern, state-of-the-art blending facilities sit next to 19th century buildings, creating a feeling of a town within a town.

5. Ivano Tonutti is Martini’s eighth Master Herbalist, and has been in charge of the search for the best botanical ingredients for 18 years. He sources more than 40 botanicals from counties all around the world, which arrive at Pessione in their natural form having been slowly dried using traditional techniques to preserve their aromatic character. Ivano is responsible for purchasing Bacardi’s annual requirement of 250-300 tonnes of dried botanicals. Bearing in mind the fluctuating prices of herbs (saffron costs around € 3,000 per kilo), it would be fair to say that the finished quality of the product is largely dependent on Ivano’s purchases – he’s certainly a man with a lot of responsibility.

6. Beppe Musso Master Blender for over 15 years selects and blends the optimal wines to marry with Ivano’s botanical elixirs. Their skill is to harmoniously combine both wines and botanicals to consistently deliver the unique taste of Martini. He developed his knowledge and skill over many years from his predecessors and now also trains other who will eventually supersede him

7. Martini Gold uses bergamot from Calabria, lemons and oranges from Sicily, Spanish saffron, myrrh from Ethiopia, ginger from India, and cubeb pepper from Indonesia. The bottle is presented in a glossy black case, inspired by Dolce & Gabbana’s black and gold corporate colours and logo.

8. The 13th January 1927: the Italian Chamber of Commerce in London issues a certificate attesting that “Martini & Rossi vermouth has been introduced in the UK since 1870” / “Martini & Rossi vermouth is the most known and consumed vermouth in the UK” / “The most part of Martini & Rossi vermouth imported in the UK is used to prepare the Martini cocktail and other Cocktails from USA”

9. MARTINI is the number 1 brand in Europe for bottles sales per year and the (almost 15milions 9 L cases)

10. MARTINI is producing sparkling wine as well such as d.o.c Prosecco from Veneto and d.o.c.g. Asti from homeland in Piemonte.

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