The Cream of The Crop – A Benefit Auction

The Drinks Trust is excited to announce The Cream of The Crop Auction, supporting the drinks industry people. The online consumer auction will be hosted by renowned Whisky.Auction platform where bidders can purchase rare & unique bottles, gifts and money can’t buy experiences. The auction will be held in November 2021, with UK delivery guaranteed before Christmas, it’s the perfect place to pick up some unique gifts for loved ones.

In light of what has been a tumultuous 18 months for the UK’s bars, pubs, restaurants and clubs, never has it been more crucial for the hospitality sector to build back and surpass its former glory as one of the most illustrious scenes in the world.

The Cream of The Crop is the first annual online auction of rare and exclusive lots hosted by The Drinks Trust. The charity aims to raise £75,000 to support the drinks and hospitality industry workforce facing severe hardship by providing vocational, wellbeing, and financial services.

The Drinks Trust is actively sourcing sought-after, and money can’t buy lots and support from the industry to make this auction the most exclusive event of the rarest and finest. The Trust encourages any drinks and hospitality company and brands to get involved with the event and promote the initiative to their private clients, suppliers, and relevant contacts, allowing them to get involved with the auction.

We are excited to be launching the first consumer-facing drinks industry auction of its kind, offering the very best in both products and experiences. Our ambition is to make this a highlight of the annual drinks industry calendar and to raise vital funds for the people we support with financial, wellbeing, and educational services, and in turn to grow the industry. I would encourage all brand owners, drinks producers, wholesalers, and operators to put forward lots and help make The Cream of The Crop Auction a huge success.” – Ross Carter, The Drinks Trust’s Chief Executive

For further information and how to donate auction lots, please get in touch with The Drinks Trust Fundraising Team by email

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