With the assistance of Italspirits, the UKBG have set about making innovative changes to the first independent trade organisation since 1933. Aiming to bring the Guild back to the forefront of the UK cocktail scene promoting education and innovation with the support of the industry.
On Tuesday the 28th August the UKBG presented their new brand structure and vision to a selected audience at an event held in the Beaufort Bar at The Savoy Hotel in London.
The Guild is waiving all membership fees from June 2018 to May 2019 as an incentive for bartenders to sign-up and start to rebuild the community.
“We believe that industry experts should be at the core of the committee and as a consequence, we have appointed Declan Mcgurk as Vice President, alongside Mia Johansson as London Chairman, and Peter Dorelli as the international ambassador. A team that shares the same enthusiasm, passion and drive to build a better and more relevant organisation”. Salvatore Damiano | President of the United Kingdom Bartenders Guild.
To re-establish the Guild in the North and Midlands the UKBG has appointed a new national committee with Lyndon Higginson (Manchester), Sam Fish (Leeds), Neil Donachie (Newcastle), Christian Tirel (Nottingham) and Tommy Matthews (Birmingham). The South committee is formed by Timothy Batchelor (Hampshire and New Forest) and Martin Strauss (Somerset), Myles Cunliffe (Brighton), James Fowler (Dorset), Craig Harper (Cornwall), Marc Smalley (Plymouth) and Chelsie Bailey (Bristol and Cardiff). A brand new London committee has been formed under the leadership of Mia Johansson. The Vice Chairman will be JJ Goodman, founder of the London Cocktail Club Group and an active community campaigner. The London ambassador will be Sly Augustin, owner of Trailer of Happiness, aborn & bred Londoner and vocal organiser of many charitable events across the city. The other two key members forming the London committee are Shervene Shahbazkani, brands advocacy manager for Bacardi UK, and Julian DeFeral, Beverage Director for Gorgeous Group.
“I think we can all agree that this is a wonderful, dynamic group of people that will be instrumental in pushing us forward. I am really excited, and the opportunities are endless. It will be fun to see how this will develop over time, and what we can all bring to the hospitality community. Most important to me is that all are welcome; the more variety, the more we can learn”. Mia Johansson | UKBG London Chairman.
The Guild has re-introduced the Maritime Branch of the UKBG, representing our members at sea and have appointed, as Chairman, Claudia Carrozzi the Fleet Bar Service Developer for Cunard.
Education will be at the core of the new Guild and we are glad to work alongside the WSET to develop bartending courses for the new generation of professionals in the UK. In the upcoming months together with our brand supporters: Woodford Reserve and Grey Goose Vodka, we will host a national competition, the winner of which will represent the UK at the IBA world final in 2019.
The Guild also looks to support the Flair Movement, aiming to create first-class bartenders and set essential standards for a modern-day working Flair Bartender. With this new structure, they aim to promote activities and events across the country whilst providing an educational programme for students and the young generation of professionals.
“There is a need for the industry to form a strong bar community and the UKBG is here to support, whether by arranging social events or supporting United Kingdom Bartenders with such issues as gender inequality. As an independent organisation, we will promote ethical standards, drinking responsibly and of course educate on the fine art of the mixing cocktails!” Salvatore Damiano | President of the United Kingdom Bartenders Guild.
Read the official press release here.