In-Drinks Bartender Competition

In-Drinks Unveils Inaugural Bartenders Competition in Collaboration with Hoxton Spirits and UK Bartenders Guild

In-Drinks 2024

In-Drinks, Scotland’s largest drinks trade show, is thrilled to unveil the debut of the In-Drinks Bartenders Competition. The competition is set to take place during the highly anticipated In-Drinks 2024 event on Wednesday, 6th, and Thursday, 7th at the SEC Glasgow.

In-Drinks has proudly joined forces with Hoxton Spirits and the esteemed UK Bartenders Guild to bring forth this exciting competition, marking a significant milestone in the world of mixology and beverage innovation. Paula Dickson, In-Drinks Director of Sales said “In-Drinks is thrilled to introduce the Bartenders Competition as a platform to showcase the incredible talent within the beverage industry. We believe in recognising and rewarding the hard work and creativity of bartenders who contribute significantly to the evolving world of mixology”.

In-Drinks 2024 is poised to be a gathering of industry leaders, professionals, and enthusiasts, making it the ideal backdrop for the debut of the Bartenders Competition. Attendees can look forward to witnessing the finest bartenders showcase their skills, creativity, and expertise, vying for the first place crown.

Collaborating with Hoxton Spirits and the UK Bartenders Guild emphasises In-Drinks’ commitment to fostering excellence and innovation within the beverage community. This partnership brings together a wealth of experience, passion, and a shared dedication to advancing the art of mixology.

The winner of the competition will not only receive the esteemed title of In-Drinks Bartender of the Year but will also be awarded a prize of £1,000, presented by Hoxton Spirits and a tailor made HIT Scotland scholarship to help with their development within the drinks industry.

Key Dates

  • Wed 21st Feb – Entry Deadline
  • Mon 26th Feb – Finalists Announced
  • Wed 6th Mar – Competition Day and finalists’ party
  • Thurs 7th Mar – Winner Announced

About In-Drinks

In Drinks is synonymous with innovation, trendsetting, and a celebration of all things liquid and delicious. The only independent drinks trade show in Scotland. In-Drinks trade show will welcome 4,000 trade visitors over 2 days for its 2nd annual show which is now set to be an annual fixture in Glasgow.

Bringing over 100 drinks brands together and a busy conference, In-Drinks is the only independently run Scottish trade show and an “absolute must” for drinks brands of all sizes, seeking to grow their brand awareness in Scotland.

About Hoxton Spirits

Premium spirits born out of Hoxton, East London, that provide both luxury and a touch of flair. We’re committed to the finest quality ingredients, all natural fruit infusions and unique flavour combinations.

Hoxton’s iconic offerings include a Coconut & Grapefruit Tropical Gin, Rosehip and gunpowder Tea Pink Gin, Fresh Banana Rum, Vanilla & Raisin Spiced Whisky, a Fruity London Spritz and a Citrus forward Dry Gin.

Not to be outdone by what is inside, the elegant yet vibrant bespoke bottles will be a show-stopping addition to your bar.

About UK Bartenders Guild

The UK Bartenders Guild (UKBG) is one of the leading professional associations for the bar and hospitality sector.

It is one of the UK’s longest running trade guilds and renowned for its integrity and distinction, is rebranding, with the intention of becoming the leader in future thinking within the hospitality sector.  It is free to join.

Focusing on the three main principles: community, education and value, the UKBG works with industry leaders and members alike, in order to form the UK’s most revered platform for bartenders and brands.  The industry is powered by its diversity and variety and the Guild aims to be the most inclusive body within bartending.

“We are really proud to be launching this competition in partnership with In Drinks and the UK Bartenders Guild. As a brand that has our neighbourhood at heart, we really wanted to allow bartenders to shout about their community through this competition. Giving complete freedom on flavour and ingredients to really let that be the core of their drink and message”
Matthew Doyle
Business Development Manager - Scotland & Northern Ireland, Hoxton Spirits
"As the UK Bartenders Guild, we are thrilled to partner with In-Drinks for the inaugural Bartenders Competition. This event provides a unique platform for bartenders to showcase their skills, push creative boundaries, and be recognized on a national stage. We believe in fostering excellence within the bartending community, and this competition aligns perfectly with our mission. We look forward to witnessing the exceptional talent that will emerge during the In-Drinks Bartenders Competition and celebrating the dedication and artistry of bartenders shaping the future of mixology."
Claudia Carrozzi
UKBG President

Entry Requirements

  • Drink must require at least 35ml of any Hoxton Spirits product with it being the predominant ingredient in the drink.  Includes Tropical Gin, Pink Gin, Dry Gin, London Spritz Amaro, Spiced Whisky Limited Batch and Banana Rum Macerated. Tasting notes information can be found here
  • Hoxton Spirits is all about local community so the drinks brief should reflect this, talk about what inspires you about the local community of your bar. This could be as simple as a thriving creative arts community or fantastic local produce or business.

Terms and Conditions

  • Multiple entries are allowed from the same bar.
  • Entrants must be available on Wednesday 6th and Thursday 7th March 2024 and able to travel to SEC Glasgow
  • All finalists will be required to arrive at Hall 5 of SEC Glasgow no later than 10:30am on Wednesday 6th March and 4pm on Thursday 7th March.
  • The judges’ decisions are final, and no correspondence will be entered into. All entrants will be given feedback on their entry when requested.
  • By entering In Drinks Bartenders Competition, you give permission for any images included in your submission to be used as publicity for the programme and in any subsequent marketing materials.
  • By entering In Drinks Bartenders Competition, you give permission for our photographer to take photos during the competition and used to promote the wider In-Drinks show.
  • The information contained in each entry is confidential among the judging panel, unless otherwise approved by the entering bartender.
  • Late submissions will not be considered.
  • Hoxton Spirits will provide the stock required for the competition.
  • Finalists must provide and arrive at the venue with all other ingredients/perishables including bar utensils, equipment, mixers, and garnishes required to create the drink for the competition.
  • Ice will be provided for all finalists.
  • In Drinks is a trademark of KDMedia Ltd, registered in Scotland SC244168