Amit Sood

Amit Sood

Position: Education Officer

Amit Sood is currently the Sales and Brand Ambassador for the Sanghera Rum Company where he looks after Fivers Rivers Indian Spiced Rum in the UK. He also works conducts beverage consultancy projects, training and education programmes and events for several agencies and companies.

His professional career spans 25 years and he has worked in a combination of UK drinks companies, Michelin starred kitchens, International Hospitality, Training and Consultancy agencies and operated and managed bars in leading hotels, independents, national groups and event agencies in the UK such as Morgan’s Hotel Group, Ricker Restaurants, Maxwell’s Restaurant group, TGI Fridays, Living Ventures.

He is the former Senior Whisky Specialist and Senior Whisky Academy Manager for Edrington – Beam Suntory UK Ltd and where he is worked on delivering a companywide Whisky education programme that placed them at the fore front of Whisky leadership and expertise. He began his career with Edrington – Beam Suntory UK in January 2017 as the Senior Manager of the MIXXIT team and oversaw the transition of the team to become the Whisky Specialists (a team of Whisky focused portfolio Ambassadors working across the key cities in the UK). The role was focused on Ambassador Team leadership and management as well development of brand education and advocacy. During his time in the role Amit opened the new Macallan Distillery in 2018 and led education programmes across the leading portfolio that included Suntory, Macallan, Highland Park, Laphroaig, Jim Beam, Makers Mark, Bowmore and Auchentoshan.

From 2009 – 2016 Amit was Director of training and consultancy at Shaker UK Ltd where he delivered international beverage and bar consultancy, beverage and bartender training in two UK schools, WSET courses,  spirit brand education, brand communication, spirit category training, beverage programme development for customers such as  Speakeasy Entertainment, Edwardian Hotels, Hyatt Churchill Regency, Inventive Leisure, Genting’s Casinos, Blue Water yachting, William Grant and sons, LVMH, Global brands, Morrison Bowmore, Cellar trends and West Indies Rum and Spirit producers association.

He is the former UK panel member for Authentic Caribbean Rum where he represented a portfolio of 20 Caribbean Rums. He educated 600 bartenders over a 2-year programme that saw him travel to and across the UK, EU, USA and Caribbean.

Amit is a passionate and focused professional who has always been at the heart of food and drink in one way or another. He graduated from Westminster Kingsway College London with a Professional Chef’s Diploma.

Amit is dedicated to the development and education of all hospitality professionals and has a long history of working alongside the UKBG. This is his first official post, and he can’t wait to bring in a new era for the world’s oldest Bartending Guild.

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