UKBG announces partnership with Hoshizaki

The United Kingdom Bartenders Guild is proud to announce our national partnership with Hoshizaki, a global company with over seventy years of craft experience in refrigeration and ice manufacture. This an exciting opportunity for our members and the British bartending industry. As the UK’s oldest surviving bartender’s guild, we at the UKBG understand the importance of the perfect balance of ingredients – however simple they may be. A high quality of ice binds a good drink. It is what brings balance to ingredients, through the equilibrium between dilution and temperature. 

Our partnership with Hoshizaki, a company with a long and distinguished history in the art of commercial ice production, underscores our commitment to provide our members with whatever positive opportunities we can..

Hoshizaki, is the leading refrigeration and ice machine supplier to the ontrade. Our partnership will give Guild members exclusive discounted prices for Hoshizaki equipment and the chance to attend a series of Hoshizaki training masterclasses. Hoshizaki will also be sponsoring a selection of UKBG online educational and community events which are offered to both members and the wider community. Our partnership aims to be a show of support for the bartenders at a time when our communities are reeling from the impact of the Coronavirus pandemic

As Simon Frost, Director, Hoshizaki UK & Ireland explains: Bartenders have relied on our bar specific refrigeration and ice machine solutions to help them create a superior drinks offering and so we are delighted to give something back during this most challenging of times by supporting the UKBG with this sponsorship deal.

“We look forward to working in partnership with UKBG to help raise the profile of their valuable work, to support UKBG members with a series of training masterclasses on topics including the importance of high quality ice in drink making and also with exclusive discounted prices for a wide range of Hoshizaki equipment to help businesses get back up on their feet. Our support for the UKBG underscores our commitment to help Bartenders further their craft so they are ready to rebuild the British hospitality industry when we finally emerge from the pandemic.

Claudia Carrozzi, UKBG Maritime Branch Chair: “We are very excited for the UKBG to collaborate with Hoshizaki. As a Cunard fleet head mixologist and beverage consultant in the UK, I communicate the importance of good ice to create a great drink to my team members, students and guests, on a daily basis. A great drink means a happy guest – and a great drink comes from a careful balance. Hoshizaki’s products and decades of expertise are going to be an amazing resource for our members.”

Salvatore Damiano, UKBG President: “Our UKBG partnerships aim to be a little message of hope in a time of economical struggle and hardship for UK Bar Operators. Our latest collaboration with Hoshizaki will help us support our people in a difficult and uncertain time, with expertise and high quality tools. It is part of the UKBG’s ongoing commitment to help to rebuild our industry brick by brick.”


Learn more about Hoshizaki on their website. If you would like to become a UKBG member – membership is currently freesign up here.

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