London & South East

UKBG at the Boutique Bar Show 2014

This year for the first time the UKBG had a stand at the Boutique Bar Show, it was a collaboration between Spirits Business Magazine, Andrew Scutts Director of the BBS, and UKBG.

The Bar that was set up was dedicated to the “ Negroni” Giuseppe Gallo from Bacardi-Martini Sponsored Luca Picchi the foremost authority on the Negroni to fly in to London from his home in the Tuscany region of Italy to give a presentation on the Negroni.

The UKBG Team, Mike Sweetman Chairman, Fabio Immovilli Vice Chairman and Claudia Carrozzi the Editor of UKBG News manned the bar with some celebrity bartenders from all over London coming in to present their personal creation of the Negroni in 30 minute sessions.

The guests included on the first day, to open the bar was the Legend, formerly from the Savoy Mr Peter Dorelli, who is a avid Negroni drinker and maker.

Followed by our National Champion 2013 who represented the UKBG in Cape Town. From the Connaught, Coburg Bar Mr Pedro Paulo, treated us to a selection of Negroni’s from their new menu.

We also had the little Miss Dynamite from the Galvin Windows Ms Sonia Elia.

Francesco and Filippo from Mr Foggs Bar in Mayfair using their new Gin V11 Hills.

Mr Michael Rogoss all the way from The Macdonalds hotel in Oxford

Mr Fabio Immovilli London Vice Chairman from the Met Bar who presented us with some very interesting Negroni Jellies.


Mr Gabriele Secolo from the Paramount Bar Treated us to one of his creations.

On The Second day we were in for some more delightful creations.

The first treat we had was from Joe St Clair Ford from Catalyst Brands who Sponsored the event with some of their products.

Joe gave a presentation about the water we use for our ice to make the Negroni.

Lee Hyde our 2012 National Champion who works at Dabbous Bar Restaurant. Lee made us a Negroni twist with some ingredients that he collected from some of the other stands which was very interesting.

Walter Pintus from the Rivoli Bar at the Ritz, gave us a treat with some vintage Products that they use in their bar, this was a Rare treat indeed.

Next it was the very talented Mr Matteo Corsalini from the China Tang at The Dorchester, Matteo gave us a China Tang Negroni.


After all this the Man of the Moment Mr Luca Picchi gave an hour presentation in the Gallery room, as he is so close to the Negroni Family he had a lot of film and documents to show and talk about as well as making several great cocktails assisted by Peter Dorelli.

It was courtesy of the following companies that supported us by supplying the products for the bar.

Catalyst Brands.

Sloanes Gin

Langleys Eight Gin


Saint Germaine Elderflower Liqueur,

Cocchi Americano Di Torino

Colombian Gin from Dictador Rum.

Mancino Vermouth

Royal Dock Gin

Bombay Sapphire

Thank you all so very much for making this such a successful event.

Mike Sweetman

London Chairman.

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